What Conversational AI Advertising Actually Is
Separating true conversational AI ads from three unrelated concepts costing marketers real money.
Separating true conversational AI ads from three unrelated concepts costing marketers real money.
Measurement challenges, not media costs, will determine whether campaigns succeed.
ChatGPT's minimum ad spend collapsed from six figures to zero in just five months.
Early pilots show CPM commitments don't work in conversational AI ads.
Agencies must now build audit trails into AI ad campaigns, not assemble them after regulators ask.
AI conversations reveal intent CPM was built to hide.
AI ad platforms lack the billing infrastructure search and social built over decades.
Old ad metrics fail when ChatGPT becomes your channel.
Centralized accounts pool volume but create audit risk as AI platform policies shift monthly.
Programmatic buyers need new mental models to bid on ads inside AI conversations.
Conversational AI ads match live intent, not keywords, changing what performance actually costs.