The DSP Targeting Stack That Reads Live Intent at Query Time
Thrad reads conversational intent at auction time to bid on ads inside AI chat interfaces.
Desmond Okafor
Section
AI Ad Inventory & Buying Technology
7 stories in AI Ad Inventory & Buying Technology.
Buying Programmatic AI Chat Placements When There Are No Cookies, No Segments, and No Keywords to Bid On
Conversational AI requires new bidding strategies built on real-time intent, not keywords.
Desmond Okafor
What DSP Access to ChatGPT and Perplexity Inventory Actually Requires Right Now
ChatGPT ads are buyable through three paths; Perplexity's are not.
Marcus Thibodeaux
Evaluating a DSP for Your Agency AI Channel Practice
Most DSPs need three new tests to compete in conversational AI advertising.
Desmond Okafor
Why Keyword and Audience Targeting Break Down Inside AI Conversations
Conversational AI makes keyword and audience profiles obsolete by revealing actual intent directly.
Priya Nambiar
DSPs Built for Conversational AI Inventory Compared
Conversational AI demands different advertising infrastructure than search and display ever did.
Priya Nambiar
How AI Chat Ad Placement Matching Actually Works
Advertisers must match ads to live conversation context, not keywords.
Marcus Thibodeaux