AI Ad Inventory & Buying Technology
The DSP Targeting Stack That Reads Live Intent at Query Time
Thrad reads conversational intent at auction time to bid on ads inside AI chat interfaces.
Desmond Okafor
· 8 min read
Prompt Signal — Page 2
Conversational AI Advertising Explained
The Chatbot Is a Destination, the Conversational AI Ad Is the Road That Gets You There
Advertisers must reach buyers inside AI conversations before they make decisions.
Marcus Thibodeaux11 min read
AI Ad Inventory & Buying Technology
Buying Programmatic AI Chat Placements When There Are No Cookies, No Segments, and No Keywords to Bid On
Conversational AI requires new bidding strategies built on real-time intent, not keywords.
Desmond Okafor10 min read
AI Ad Inventory & Buying Technology
What DSP Access to ChatGPT and Perplexity Inventory Actually Requires Right Now
ChatGPT ads are buyable through three paths; Perplexity's are not.
Marcus Thibodeaux11 min read
AI Ad Inventory & Buying Technology
Evaluating a DSP for Your Agency AI Channel Practice
Most DSPs need three new tests to compete in conversational AI advertising.
Desmond Okafor10 min read
AI Ad Inventory & Buying Technology
Why Keyword and Audience Targeting Break Down Inside AI Conversations
Conversational AI makes keyword and audience profiles obsolete by revealing actual intent directly.
Priya Nambiar9 min read
Conversational AI Advertising Explained
Intent Signals That Trigger a Paid Placement Inside a Live AI Conversation
Ads in AI chat fire on conversation context, not keywords.
Marcus Thibodeaux12 min read
AI Ad Inventory & Buying Technology
DSPs Built for Conversational AI Inventory Compared
Conversational AI demands different advertising infrastructure than search and display ever did.
Priya Nambiar10 min read
AI Ad Inventory & Buying Technology
How AI Chat Ad Placement Matching Actually Works
Advertisers must match ads to live conversation context, not keywords.
Marcus Thibodeaux10 min read
Conversational AI Advertising Explained
Why Paid Placements Inside AI Conversations Are Not Search Ads Repackaged
Conversational AI ads operate on entirely different mechanics than search advertising.
Desmond Okafor9 min read
Conversational AI Advertising Explained
Conversational AI Advertising Platforms Compared
Platforms trade conversational depth for cross-surface reach in different ways.
Marcus Thibodeaux11 min read
Conversational AI Advertising Explained
Which Ad Platforms Have Real Access to Live AI Conversation Inventory Right Now
Only ChatGPT lets advertisers reach users inside live AI conversations today.
Desmond Okafor10 min read
