Priya Nambiar

Different purchase signals predict buying readiness better than reach alone.

Conversational ads need infrastructure designed for dynamic intent, not static page slots.

Conversational AI makes keyword and audience profiles obsolete by revealing actual intent directly.

Conversational AI demands different advertising infrastructure than search and display ever did.

ChatGPT's minimum ad spend collapsed from six figures to zero in just five months.

Old ad metrics fail when ChatGPT becomes your channel.

How repeated prompts reveal what customers actually need before they buy.

AI conversations reveal emerging consumer segments faster than any traditional market signal.